There is nothing I dislike more than disingenuous unoriginality. I would rather read the (sparse) work of someone who is original and a thought-leader in their field, than that of someone who is simply churning out content for the sake of sustaining an online presence and SEO. I strongly believe that we should respect our audience, our readers and our target market by creating content that is original and not a rehash of someone else’s thoughts and ideas.
When working with my clients, one of the things that I emphasise is the fact that the online space (particularly when it comes to posting on a blog) is their opportunity to showcase their subject matter expertise and their opinions in their areas of specialisation. Everyone is entitled to have a strong, subjective opinion based on knowledge and experience, and the blog-osphere is an appropriate space in which to be able to express opinions and positions on a variety of subjects (just as I am doing now!). What is a real winner is when people respond to one’s opinion or position on a subject.
I don’t expect everyone to agree with me all of the time. I have many strong opinions on a variety of topics, tools and tips. One of my strong opinions is that – there is more than enough clutter out there on the internet without us regurgitating or copying other peoples’ original ideas and thoughts. I would rather post less frequently, but with integrity, ingenuity and originality than feel compelled to write daily and thus be forced to resort to using other peoples’ original work as the basis for my content.
Having said that, being copied is believed to be one of the highest forms of praise!!!
About Niche Intelligence with Megan Hudson
WHERE CAN I HELP YOU:
If you're a coach, consultant or service entrepreneur, I help you:
~ Build momentum in your business immediately by using my systematic approach to attracting clients and making sales;
~ Find and define your niche so that you attract your ideal clients easily;
~ Get clear on your messaging so that it's easy for you to tell people what you do, and how you can help them;
~ Learn how to make your coaching practice stand out in an over-crowded marketplace.
WHAT DO I SPECIALISE IN:
I specialise in helping coaches and consultants identify your niche using the V.O.I.C.E model that I've developed over more than a decades' worth of experience and practice - because we all have a VOICE. We just need to learn how to use it.
My signature 12 week training course: The Marketing & Sales Accelerator for Coaches and Consultants pays for itself, with clients reporting an almost immediate return on investment through an influx of new business. Sound like something you could do with? Follow this link: https://bit.ly/2OvDPkX
I also have a short self-study online course to help you find, define and refine your niche so that potential clients say: "That's EXACTLY who I want to work with", and sign you up as their coach. Find out more here: https://bit.ly/2NuEu78
To get a taste of my level of experience and expertise, you can download my useful, practical free guide: 5 Insider Secrets to Marketing Your Coaching Practice Without Spending a Cent here: https://bit.ly/2LOSY0u
WHAT'S MY EXPERIENCE:
My professional experience has been in the fields of marketing, advertising and PR, with over a decade in brand marketing and advertising. Having run my own businesses since 2001, I'm an experienced entrepreneur with management and business coaching, and training expertise, and have upscaled my business globally online at www.nicheintelligence.co.za.
I have a degree in Politics and Languages, and qualified as a coach in 2001. I am also a qualified Ethologist, with a degree through an Onderstepoort-affiliated body, as well as having studied Psychology though UNISA.
In addition to having been retained by COMENSA (the national professional body for coaches and mentors in South Africa) on a national basis in Marketing, PR, Special Projects & Social Media on and off since 2009, I run a number of successful businesses including a property business, a specialist marketing consultancy, and a marketing training company (developed in 2001) aimed at SME’s but tailored specifically to Coaches & Mentors.
As external specialist consultant to COMENSA, the professional body for coaching and mentoring in SA for 7 years, and a founding co-editor and -publisher of SA Coaching News, a South African coaching magazine, coaching is in my DNA.
I have also had online businesses since 2004, which have been the testing ground for many of the tricks that I teach my students. My teaching philosophy is to practically test something before it teach it, and to simplify as much as possible.
I understand my typical client's aversion to publicity and also to the overwhelm that the whole online world represents, and so I work one-on-one with my clients to take successive baby steps to achieve an ideal balance of privacy and publicity.
I strongly believe in contributing to South Africa and to its growth, and have run my SME Marketing course free of charge for a number of non-profit organisations. Because it delivers immediate results, the SME's that are able to grow their businesses, earn more money and create more employment.
In addition, because MY clients' practices become more successful, I am able to impact on unemployment by creating opportunities for my clients to afford to outsource, work virtually or employ people to do work that they don't want to do.
I've been a guest lecturer on many coaching and related programmes and have appeared in the media: on radio, TV, in specialist and consumer magazines and in the press.
For more details, and to see what people have to say about my work, visit my website: www.nicheintelligence.co.za or check out my YouTube Channel here for free online marketing training resources: https://bit.ly/34cmA18
M H Consulting: Market Your Business Without Spending a Cent 